Quotes in the News

“A diet of cheap and excessive debt has created a bloated financial system.” - Satyajit Das on the fall of the Subprime Loan Market in the US.

Wednesday, September 12, 2007

Is MTV not playing enough Music??


I watched the MTV Awards (or lack of Awards) and I know everyone is weighing in on Britney's performance, the Lee/Rock fight, or Kanye West's rant about being given a chance. While I could care less about most of these (Kanye desearves to be arrogant, his new album sounds great), I was more interested in a comment made by Justin Timberlake.

JT mentioned twice when accepting awards that he would like to see MTV play more music videos. I didn't get it at first, but it got me thinking. There is great deal of interest in reality television now, but is it truly taking over the music airwaves. Remember that "Video Killed the Radio Stars", but is Reality TV killing music videos? Jessica Simpson, Ashley Simpson, So You Think You can Dance, The House of Carters, Gene Simmons and the Family Jewels?? I thought I would find out:
Legend:
Reality - Anything that is based on reality television or close to it. Includes music competitions.
Other related music - Shows related to music but do not contain videos (autobiographies, news on stars etc.)
Music Videos - Countdowns, Top Tens, Music by Genre
TV Shows - OC, Roseanne, etc.

JT is clearly stating the obvious. MTV programming seems more concerned with with music related shows then simply playing music (MTV Live, MTV e2). Reality TV also is the highest with this station as compared to others (Next, True Love, MTV Cribs). Music Videos was a staggering 0%.
You have to give it up for Canadian programming. Overwhelming at 53% is dedicated solely to music video programing (MMM Countdown, MMM Top Tens). A split between TV shows and reality ("Celebrity Fit Club" vs. "MuchMoreMusic Profile") at a mere 20% and no real concern for attacting tv shows.
Country Music Television plays a good mix of music videos but alot of Reba, Roseanne, and Married with Children. I never really understood country but at 6% they aren't interested in reality either.
Finally Much Music, our Canadian Anchor. I am proud to say that it comes a close second in music video content at 50%. Reality television is also moderately high with shows like "So You Think You Can Dance" dominating time slots.
All analysis was taken over a 24hr period on September 12th, 2007.

Now that you think about it, you probably agree. Whens the last time you saw a string of music videos when flipping through the music station instead of being bombarded with tv shows, commercials, reality tv, commercials, and something that was music realted (somewhat). I agree with Justin, where have all the videos gone, or did reality tv kill music videos? I will let you know when myself and the buggles come up with an appropriate song.
My 2 thoughts anyways....

No comments: